Before Beijing 2008 began I wrote a post speculating about what the legacies of Beijing might be for the Olympics, for London 2012, and for brands. Now that the Olympic flag has been handed to...

There appears to be confusion within WPP about the value to brands of sponsoring London 2012. Announcing WPP's results on Friday, WPP CEO Sir Martin Sorrell said that "The winners as a result of...

I have mixed feelings about Culture Secretary Andy Burnham’s announcement that post-Beijing, the Government will be launching a new initiative, called 'Medal Hopes’, in a bid to raise £79...